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Authentication is the feature that every developer builds and nobody wants to maintain.
You know the progression. "We'll just use JWT tokens." Then you need password resets. Then social login. Then MFA because your enterprise customers require it. Then organization management because you went B2B. Then SAML because one big customer demands it. Then session management because someone reported a security issue.
Eighteen months later, authentication is the most complex, most fragile, most terrifying part of your codebase. And you're still not sure it's secure.
Clerk exists so you never go through that progression again.
OAuth is conceptually simple and practically a minefield. Each provider implements the spec slightly differently. Token refresh flows vary. Error responses are inconsistent. Account linking when someone signs up with Google but already has an email account is a logic puzzle with security implications.
Clerk handles all of it. Configure your providers in the dashboard. Add a few lines of code. Done.
Google, GitHub, Apple, Microsoft, Discord, dozens more. Each one properly implemented. Token refresh handled automatically. Account linking managed securely. Session tokens issued correctly.
For B2C applications, Google and Apple sign-in cover the majority of users. For B2B, Google and Microsoft handle almost everyone. For developer tools, add GitHub. Pick your providers based on your audience, not on how many OAuth implementations you feel like maintaining.
The drop-in components render production-ready sign-in and sign-up forms that match your design system. Or use the headless API if you want complete control over the UI. Either way, the security logic stays with Clerk. Your code handles the user experience.
This is where Clerk saves you months. Literal months.
Building multi-tenant B2B applications requires organization management. Users belong to organizations. Organizations have roles. Roles determine permissions. Users can belong to multiple organizations. They can switch between them. They can invite new members. Admins can manage roles.
If you build this yourself, you're looking at weeks of database schema work, API development, UI implementation, and testing. Then maintaining it forever. Every edge case you didn't think of becomes a security vulnerability or a customer support ticket.
Clerk provides all of this out of the box.
Create organizations. Invite members via email. Assign roles: admin, member, custom roles you define. Users switch between organizations with a single click. Each organization has its own member list, settings, and access boundaries.
The middleware integration with Next.js is particularly clean. Protect routes by organization membership. Check roles in server components. Enforce permissions in API routes. All with a few lines of configuration.
For SaaS applications charging per seat, the organization member count integrates directly with your billing logic. Clerk fires webhooks when members join or leave. Your Stripe integration adjusts the subscription automatically. No manual count reconciliation.
Standard sign-up forms collect email and password. Maybe name. But your application probably needs more. Company name. Role. Industry. How they heard about you. Agreed to terms of service.
Cramming all of this into authentication creates a terrible user experience. Nobody wants to fill out 12 fields before they can try your product. But splitting registration from onboarding means managing two separate flows with two separate states.
Clerk's custom sign-up flows thread this needle cleanly. The authentication step handles credentials and verification. Then a configurable onboarding flow collects additional information in steps. The user is authenticated but incomplete until they finish onboarding.
You control what each step collects. You control the UI. Clerk manages the state machine that tracks where the user is in the flow and what they still need to provide. If they abandon halfway, they can pick up where they left off next time they sign in.
User metadata gets stored directly on the Clerk user object. Basic profile information that doesn't need its own database table lives with the auth provider. Application-specific data goes in your database, linked by Clerk's user ID. Clean separation between identity data and application data.
Multi-factor authentication is a checkbox on every enterprise procurement form. Your customer's security team requires it. But MFA implementations range from seamless to infuriating.
Clerk's MFA supports TOTP authenticator apps, SMS codes, and backup codes. Users enroll through a guided flow. The UX is polished because Clerk has iterated on it across thousands of applications.
For applications that need to enforce MFA, Clerk handles the policy layer. Require MFA for all users in an organization. Require it for admin roles only. Allow it as optional. The enforcement happens at the authentication layer, not in your application code.
Session management is equally important and equally boring to build yourself. Clerk manages session tokens with appropriate expiration. It handles concurrent sessions across devices. It provides session revocation when a user changes their password or an admin needs to force a logout.
Bot protection integrates at the sign-up level. CAPTCHAs, rate limiting, and disposable email detection reduce spam accounts without adding friction for legitimate users.
Clerk's value multiplies when combined with your backend. With Convex, Clerk's user IDs become the identity system for your entire application. Authentication happens at the edge. Authorization happens in your queries and mutations. The integration is a few lines in your Convex configuration.
With Next.js, Clerk's middleware protects routes server-side. No flash of unauthenticated content. No client-side redirects. The page either renders for the authenticated user or redirects to sign-in, decided on the server before any HTML ships.
With Stripe, Clerk's webhooks synchronize user and organization lifecycle events with your billing system. User created triggers a Stripe customer creation. Organization member added triggers a seat adjustment. User deleted triggers cleanup.
You could build all of this yourself. People do. But every hour spent on authentication infrastructure is an hour not spent on the features your customers actually pay for.

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